When a Realty Richmond sign goes up in your yard…
Things really start happening!

• Sign listing & install yard sign

• Input home information into the Multiple Listing System

• Install lockbox on property

• Listing information will be placed on multiple internet sites

• Digital photographs of your home will be taken for marketing purposes

• Develop “Virtual Tour” of property

• Arrange showings for all agents

• Arrange for relocation services, when necessary

• Match and notify all prospects in MLS

• Notify my entire company of your property

• Create direct mail marketing program

• Arrange to pre-qualify potential buyers

• Manage all aspects of the transaction

• Discuss pricing and marketing effectiveness

Determining the Value of Your Home

A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer in a reasonable time.The following are a few things to keep in mind about pricing.

• Realistic pricing will achieve maximum price results in reasonable time.

• Your cost or profit desire is irrelevant; the market determines the price.

• The cost of improvements are almost always more than the added value.

• Houses that remain on the market for a long time do not get shown.

• A house that is priced right from the beginning achieves the highest proceeds.